Gordon's Premium Pink Gin Review & Tasting Notes
A fruity and approachable pink gin for easy mixed drinks, but does the sweetness overpower the classic gin character?
Gordon's Premium Pink Gin is a fruit-forward flavoured gin inspired by classic pink gin serves but aimed firmly at casual, easy-drinking occasions. Built around Gordon's traditional gin base, it adds berry sweetness and a softer flavour profile designed to appeal to lighter gin drinkers.
It is one of the more accessible pink gins on the market, particularly for people who find traditional London Dry gin too sharp or juniper-heavy. Rather than focusing on botanical complexity, Gordon's Premium Pink Gin prioritises sweetness, fruit and refreshment.
Key Characteristics
- Aroma: Strawberry, raspberry, redcurrant and light juniper.
- Flavour notes: Mixed berries, sweet candy fruit and soft citrus.
- Sweetness: Noticeably sweet and fruity.
- Mouthfeel: Light, smooth and easy-drinking.
- Distinctive traits: Very approachable pink gin with minimal bitterness.
Tasting Experience / Real-World Impressions
The aroma is immediately dominated by sweet berry notes. Strawberry and raspberry come through strongly, while the classic gin botanicals sit much further in the background. It smells bright, playful and intentionally uncomplicated.
On the palate, the sweetness arrives quickly. Mixed berry flavours lead throughout the sip with gentle citrus freshness underneath. Juniper is present, but only lightly, meaning this feels closer to a fruit-infused spirit than a traditional dry gin.
The texture is smooth and easy to drink, especially when served with lemonade or tonic over ice. It is clearly designed for relaxed social drinking rather than serious botanical exploration.
The finish is short to medium in length with lingering berry sweetness and very little bitterness. Some traditional gin drinkers may find it overly sweet or lacking depth, but for casual summer serves and party drinks, that simplicity is often exactly the appeal.
It works particularly well with lemonade, prosecco-based cocktails or garnishes like strawberries and raspberries. In more spirit-forward cocktails, however, its sweetness can sometimes overpower other ingredients.
Design & Presentation
The bottle uses Gordon's familiar shape but updates it with pink colouring and bright accents that clearly communicate the flavour profile. It feels modern, accessible and easy to spot on shelves.
The presentation suits gifting and casual entertaining, especially during warmer months. The label is clear and uncomplicated, matching the approachable style of the gin itself.
Pros & Cons
- Easy-drinking and approachable.
- Popular for casual summer serves.
- Works well with lemonade and tonic.
- Affordable and widely available.
- Appealing fruity aroma.
- Quite sweet compared with traditional gin.
- Limited botanical complexity.
- May not satisfy classic London Dry fans.
- Can taste slightly artificial to some drinkers.
Who It's For
Gordon's Premium Pink Gin is best suited to drinkers who enjoy sweeter, fruit-led spirits and relaxed mixed drinks. It is especially appealing for social occasions, summer gatherings and people newer to gin.
More traditional gin enthusiasts who prioritise juniper, spice and botanical depth may prefer a classic London Dry gin instead.
Conclusion
Gordon's Premium Pink Gin succeeds as a simple, approachable and highly mixable flavoured gin. It does not attempt to be complex or ultra-traditional, but it delivers exactly the kind of fruity, refreshing experience many casual gin drinkers want.
For easy summer serves and accessible cocktails, it remains a dependable and widely appealing option, even if serious gin fans may find it too sweet for regular sipping.