JJ Whitley Rhubarb & Custard Vodka 70cl

Vodka is a clear distilled spirit traditionally made from fermented grains or potatoes. It is known for its relatively neutral flavour compared with many other spirits.

Modern vodka can also be produced from ingredients such as wheat, rye, corn or even grapes, depending on the producer.

Vodka is usually made by fermenting and distilling agricultural products such as wheat, rye, corn or potatoes. The fermented liquid is distilled multiple times to increase purity and alcohol strength.

After distillation the spirit is typically filtered and diluted with water before bottling.

Most vodka is bottled at around 40% alcohol by volume. Some brands produce higher strength versions, but 40% ABV is the most common standard worldwide.

Because of its strength vodka is usually consumed in small servings or mixed into cocktails.

Vodka is known for its clean and neutral flavour profile. Unlike whisky or rum, it typically has very subtle aromas and minimal strong flavour characteristics.

This neutrality is one reason vodka is widely used as a base spirit in cocktails.

Vodka has a long history in Eastern Europe, particularly in countries such as Russia and Poland. Both regions have strong traditions of vodka production.

Today vodka is produced all over the world using a wide range of ingredients and production methods.

Vodka is made by fermenting sugars from grains, potatoes or other ingredients to create alcohol. The liquid is then distilled several times to increase purity and remove impurities.

Many producers also filter vodka through charcoal or other materials to create a smooth, clean spirit.

Vodka distilled from grains such as wheat or rye may contain gluten before distillation, but the distillation process usually removes proteins including gluten.

Vodka made from potatoes, corn or grapes is naturally gluten free, although people with severe sensitivities should check product labelling.

Charcoal filtration is used by many vodka producers to remove impurities and smooth the flavour of the spirit. The filtration process can help create a cleaner and more neutral taste.

Some brands highlight their filtration methods as part of their production process.

Vodka can be stored in the freezer because its high alcohol content prevents it from freezing solid. Many people enjoy chilled vodka as it can feel smoother when served very cold.

However storing vodka at room temperature is also perfectly acceptable.

In some cultures vodka is served chilled and consumed in small shots. It may also be accompanied by food such as pickles, bread or smoked fish.

In many countries vodka is more commonly used as a base for cocktails and mixed drinks.

Vodka is one of the most widely used spirits in cocktails because of its neutral flavour. Popular vodka cocktails include the Martini, Moscow Mule, Cosmopolitan and Bloody Mary.

Its clean taste allows other ingredients such as fruit juices or herbs to stand out.

Flavoured vodka is vodka that has been infused with additional ingredients such as fruit, herbs or spices. Common flavours include citrus, vanilla, raspberry and pepper.

Flavoured vodkas are often used in cocktails or enjoyed with simple mixers.

Vodka does not spoil in the same way as wine because of its high alcohol content. However exposure to air over long periods may slowly affect its flavour.

Keeping the bottle sealed and stored away from direct sunlight will help preserve its quality.

An unopened bottle of vodka can last for many years if stored in a cool and dark place. The spirit does not age or change significantly in the bottle.

Even after opening, vodka can remain stable for a long time if properly sealed.

More expensive vodkas may use higher quality ingredients, more complex distillation methods or additional filtration processes.

Brand reputation, packaging and marketing can also influence the price of premium vodka products.

Vodka has a similar alcohol content to many other distilled spirits, so its health impact depends mainly on how much is consumed.

Because it has few flavour compounds, vodka is sometimes considered a simpler spirit, but responsible consumption is still important.

Vodka mixes well with a wide variety of drinks including soda water, tonic, fruit juice and ginger beer.

Its neutral flavour makes it very versatile for both simple mixed drinks and more complex cocktails.

Yes, vodka can be used in cooking, particularly in sauces such as vodka pasta sauce. The alcohol can help release flavours from other ingredients.

It is also occasionally used in baking or marinades.

Traditional vodka is clear and colourless because it is distilled to remove most flavour and colour compounds.

However some flavoured vodkas or special editions may include added colour or ingredients.

Vodka pairs well with savoury foods such as smoked fish, cured meats, pickles and salty snacks. These foods complement vodka's clean flavour.

In cocktail form it can also pair nicely with citrus dishes, seafood and light appetisers.